More 2 Life – Enhanced Plan Awareness

The Challenge

more 2 life’s existing email activity was struggling to cut through and gain sufficient interaction from financial advisers.

They wanted to take a fresh approach to their email campaigns that would raise awareness of their strengths vs their competitors, and bring their Enhanced Plan cover to life.

 

Moreish Approach

First up, Moreish designed a new email template with a lively, engaging look.

We then devised a series of creative ways to enliven the Enhanced Cover range of products with hard hitting messages that directly appealed to the interests of financial advisers – their intermediary channel.

Alongside the emails we created a series of visually interesting infographics filled with useful statistics that would raise awareness of the need for more 2 life’s Enhanced Plan productA printed press ad along the same creative theme was designed to further raise awareness of more 2 life’s offering.